Tuesday, April 22, 2014

How to Act Like a Startup, Even When You're Not

Just because you've grown into a big company doesn't mean you have to let go of your roots



Ensure the team comes first. 


"We celebrate our wins with champagne and cheeses, huddle up every Monday morning to discuss the previous week's work, and go on annual team-building retreats, among other things. A big part of sustaining our culture is hiring people on the basis of our core values, and having leaders who emulate these values and beliefs--namely, have fun and enjoy the work. That's where it all starts."
Mark Shipley, EO Albany
President and chief strategic officer, Smith & Jones

Start the day with action.

"Our firm has an action-packed learning, recognition, and issue-driven 25-minute meeting every morning. We start the morning with a music video of one team member's choice, and usually end it with a funny saying or video. We have found this meeting to be a big culture builder, because everyone starts the day off on the right foot and gets to check in with the team. We usually have about 30 people in attendance."
Andrew Propst, EO Idaho

Fuel competition.

"We keep it fun and competitive. To maintain a healthy level of competition, we've set up regular challenges among the departments. For example, we have Feast Fridays, on which we eat together as a company and pitch creative television-show ideas. Winners are rewarded and losers clean the office. We also fuel a competitive environment. It allows us to keep the startup culture alive in a rapidly growing company."
Steve Gatena, EO Los Angeles

Constantly communicate, no matter the distance.

"We have a global team working virtually around the clock, and we pride ourselves on our listening and understanding skills. Through our quarterly Skype sessions in which our international team comes together to listen to ideas and brainstorm for the future, all employees are encouraged to share their ideas for how the company and community can develop. We listen, we understand, and we develop to build relationships with our customers and our team members."
Jimmy Chiang, EO Orange County
CEO, Way Basics

Make fun a priority.

"Last year, we created a Director of Employee Happiness position. The director is responsible for planning companywide events, training programs, and more. For example, we created DSi University to help employees understand all aspects of the business and not just their day-to-day jobs. We also held a book club, in which we all read the same business book in groups. These activities keep employees engaged in the business and its overall success, which is one of the benefits of a startup culture."

via INC

14 Books Every Entrepreneur Should Read in '14

14 Books Every Entrepreneur Should Read in '14
Whether they're battle-tested veterans or fresh-faced newbies, entrepreneurs undergo an intense learning process when establishing and launching a business. Even those who've been through it before typically face a certain amount of uncertainty. That's why it's critical that they learn as much as possible about their specific area of business as well as entrepreneurship as a whole.
Probably thousands of books offer business, leadership or startup advice, but we've narrowed it down to just 14. Entrepreneurs and all those fascinated by startups should find the time to read these titles this year during their travels:
1. The Innovator's Dilemma: The Revolutionary Book That Will Change The Way You Do Business by Clayton M. Christenen, 1997. Harvard professor Clayton Christensen, who has founded a handful of companies of his own over the years, delivered one of the most respected and useful books for entrepreneurs 17 years ago. Its power lies in the assertion that even though things are done correctly, a company can still vanish.  
Other takeaways from this modern-day classic are insights about when a businessperson should not listen to customers, the appropriate times to select smaller markets over larger ones and the right moment to invest in development of lower-performance products. 
2. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, 2011. Whether an entrepreneur is a business veteran who has experienced the highs and lows of the great dotcom bubble or a young, inexperienced newcomer, a long-standing set of rules and suggestions are typically offered for certain scenarios, such aswhen it's wise to turn to a focus group or just remain optimistic.  
Entrepreneur Eric Ries went in a different direction. Instead of listening to that coveted focus group, watch the customers inside, he advised. He has served as an entrepreneur in residence at Harvard Business School.  
3. The E-Myth Revisited by Michael E. Gerber, 1995. For more than 40 years Michael Gerber has assisted thousands of small businesses. In his 1995 update of his 1986 underground classic, The E Myth: Why Most Businesses Don't Work and What to Do About It, Gerber argued that despite entrepreneurs coming up with great ideas, rarely do they make for good businesspeople. To help prevent readers from making fatal mistakes, Gerber presented in an easily understood book an effective business model to guide entrepreneurs at all stages of growth.
4. The Four Steps to the Epiphany by Steve Gary Blank, 2005. When the tech boom began in Silicon Valley in 1978, Steven Blank was on the scene. Although he retired in 1999, Blank had accumulated a wealth of knowledge that he shared in the bestselling The Four Steps to the Epiphany. In this must-read for those launching tech startups, Blank clearly outlined how to organize sales and marketing, discover flaws and test assumptions.
5. How to Win Friends and Influence People by Dale Carnegie, 1936. This book has been called the “grandfather of all people-skills books” because it has been assisting everyone from the rich and famous to successful business leaders for more than 80 years. The reason that this title remains useful and popular is because it describes techniques for handling other people, like six ways to get people to like you, 12 ways to encourage others to buy into your thinking or nine ways to change people's minds without any resentment.
6. Thinking, Fast and Slow by Daniel Kahneman, 2011. A psychologist and Nobel Prize winner in economics, Daniel Kahneman provided this bestselling explanation of how people think -- describing the fast, intuitive and emotional System 1 and the slower, more deliberative and more logical System 2. By understanding these systems, readers can learn to think things out more slowly instead of acting on an impulse.
7. Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson, 2013. The authors Brad Feld and Jason Mendelson have been involved with venture capital financing for more than two decades. They applied their experiences and knowledge of venture financing to develop a term sheet and tips about how to strike a favorable deal.
This second edition of their 2011 book provided updates and discusses new topics, such as convertible debt financing. It's a great resource for understanding the thought processes and strategies of venture capitalists.
8. The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman, 2012. Written by LinkedIn co-founder Reid Hoffman and author Ben Casnocha, this book gives entrepreneurial hopefuls advice on how to thrive in the fast-paced and ever-changing networked world. The most important lesson from Hoffman and Casnocha, however, is how to take control of yourself to make the most out of your life, career and business.
9. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, 2012. This book became a bestseller on the lists of USA Today and The New York Times. The reason? It’s a fascinating study by Pulitzer Prize-winning author Charles Duhigg, a reporter for The New York Times, on how our habits predict not only life-changing events but also the behavior of consumers.
10. Big Bang Disruption: Strategy in the Age of Devastating Innovation by Larry Downes and Paul Nunes, 2014. The entire cycle of innovation has been disrupted thanks to technology. The world has begun to focus on goods delivered with the help software, such as smartphone applications.
While authors Larry Downes and Paul Dunes, both experts in the tech world, break the bad news about technology disruption to potential entrepreneurs, they also offer key advice about how to survive and compete in this fast-paced world. The bad news for entrepreneurs is that instead of sitting back and making money with technology, they are really going to have to work: The tech world is moving so fast that if companies don’t innovate, they're going to become obsolete overnight.
11. Hackers & Painters: Big Ideas from the Computer Age by Paul Graham, 2004. In an age profoundly affected by computers and new technology, author Paul Graham advised, business owners should understand and embrace this arena, which he called “an intellectual Wild West,” or their startups will likely never take flight. Graham, who created the Yahoo Store, provided a collection of essays that offer a better understanding of everything from the impact of the open source movement to website design.
12. The Wisdom of Failure: How to Learn the Tough Leadership Lessons Without Paying the Price by Laurence G. Weinzimmer and Jim McConoughey, 2012. While many books present advice about how to successfully become an entrepreneur or businessperson, this book goes in a different direction. Essentially, this is a “how-not to” guide, exploring the failures of individuals and companies through a seven-year study. Learning from these mistakes, readers might discover what to avoid.
13. Ignore Everybody: and 39 Other Keys to Creativity by Hugh MacLeod, 2009. In his first book, Hugh MacLeod gave readers a glimpse into his thoughts on marketing and life itself.The lion's share of the book, however is devoted to the importance of creativity. Throughout the book MacLeod detailed why it’s vital to be original and how to convert creativity into a successful business. He also made use of his popular cartoons to further illustrate his argument.
14. The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt, 1984. This selection is not the typical business book. Instead it’s a novel that traces the path of plant manager Alex Rogo, who discovers the author’s Theory of Constraints. There are many lessons to be drawn from this novel, but all underscore a common theme: how to make decisions to succeed in management and business.
Bonus book: Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths by Joe Abraham, 2011. Having launched more than 20 companies, Joe Abraham mined his own experiences so that prospective entrepreneurs could find success. He invites his audience to answer some key questions like what kind of entrepreneur are you, what are your strengths and weakness and who are the people you’re working with. By answering these questions, readers can discover how to succeed and stand apart from other entrepreneurs.

Too Busy? 7 Ways To Increase Leisure Time, According To Science

busy
Feeling overwhelmed? Are you constantly running from thing to thing but never getting it all done?
When researchers survey people, they say they’re too busy — about everything.
Too busy to make friends, date, sleep, have sex, to go on vacation… or  to even have lunch.
In surveys, people say they’re too busy to make friends outside the office, too busy to date, too busy to sleep, and too busy to have sex. Eight in ten Britons report being too busy to eat dessert, even though four in ten say dessert is better than sex. We’re in such a rush that the typical sound bite for a presidential candidate has been compressed from forty seconds in 1968 to 7.3 seconds in 2000. Remember those unused vacation days? People say they’re too busy to take a vacation and too busy for a lunch break.
“The average high school kid today experiences the same level of anxiety as the average psychiatric patient of the 1950s.”
And being this busy isn’t healthy — in fact, neuroscientists have found it shrinks your brain.
…the prefrontal cortex. It is the key to human intelligence. In its size and complexity, it is, in short, what distinguishes humans from animals and makes us who we are. And, Ansell says, what she and other neuroscientists are finding is that when a human feels pressed for time, rushed and caught up in the overwhelm, that yellow blob does something alarming: It shrinks.
How did we get here? How did this happen?
I have an answer but it’s going to surprise you and might even make you angry…
It’s all an illusion. You have more free time than you ever did.
Do I sound insane? Keep reading.

You’re Not Busy. You Just FeelBusy.

John Robinson is the leading sociologist who studies time use. His colleagues call him “Father Time.”
Looking at time diary studies he shows that globally we all have more leisure time than ever.
He insists that although most Americans feel they’re working harder than ever, they aren’t. The time diaries he studies show thataverage hours on the job, not only in the United States but also around the globe, have actually been holding steady or going down in the last forty years. Everybody, he says, has more time for leisure.
So why do we feel like we’re overwhelmed even though we’re not? Partly, it’s because our time is so fragmented.
Switching between checking email, making dinner, watching TV and finishing that report is more mentally draining than doing one at a time.
“It’s role overload,” she explains. “It’s the constant switching from one role to the next that creates that feeling of time pressure.” When all you’re expected to do is work all day, you work all day in one long stretch, she says. But the days of the mothers she studied were full of starts and stops, which makes time feel more collapsed.
Multitasking is killing us. And the best part?
Multitasking doesn’t even work. It makes us less efficient even though we feel we’re getting more done.
In fact, it makes you dumber — effectively stupider than being drunk or stoned.
No two tasks done simultaneously, studies have shown, can be done with 100 percent of one’s ability. Driving while talking on the cell phone slows reaction times and awareness to the same degree that driving over the legal alcohol limit does. And the distractions from too many things going on at once hamper the brain’s “spam filter” and the ability to distinguish between relevant and irrelevant information. Or, as one British study found, multitasking makes you stupid— dumber than getting stoned.
Ed Hallowell, former professor at Harvard Medical School and bestselling author of Driven to Distraction, says we have “culturally generated ADD.”
Having treated ADD since 1981, I began to see an upsurge in the mid-1990s in the number of people who complained of being chronically inattentive, disorganized, and overbooked. Many came to me wondering if they had ADD. While some did, most did not. Instead, they had what I called a severe case of modern life.
Why do we do this to ourselves? In recent years being busy has become a status symbol.
When you ask anyone what they’ve been up to, what’s always the first word? Busy.
Psychologists write of treating burned-out clients who can’t shake the notion that the busier you are, the more you are thought of as competent, smart, successful, admired, and even envied.
So what can we do about it? Here are seven things experts recommend:

1) Write It All Down

What’s the first step toward killing that overwhelmed feeling?
Do a brain dump and write everything down that’s on your mind.Writing reduces worry and organizes your thoughts.
“Right now, you need to free up all this energy that’s being consumed by worry.” She told me to take out a piece of paper, set a timer for five minutes, and write furiously about absolutely everything that was bugging me… “If your to-do list lives on paper, your brain doesn’t have to expend energy to keep remembering it,” Monaghan said.
More on the power of a notebook here.

2) Prioritize Or Die

Repeat after me: you cannot get it all done. And some things are more important than others.
So you need to prioritize or you will have a clean garage but get fired from your job.
Decide what is important and do that first. Otherwise you may never get to what really matters.
At the heart of making the most of life today is the ability to treasure and protect your connections to what you care most about: people, places, activities, pets, a spiritual connection, a piece of music, even objects that are dear to you. But you must not have too many connections or none will flourish. Pick the ones that matter most to you and nourish them religiously; make that your top priority in life, and you can’t go wrong.
More on the power of work/life balance here.

3) Make Things Automatic

Things that are habitual don’t tax your willpower. The more activities you make into habits, the less overwhelmed they will make you feel.
Build routines and habits so that you’re not deciding, you’re just doing.
The secret to getting more done is to make things automatic. Decisons exhaust you:
The counterintuitive secret to getting things done is to make them more automatic, so they require less energy.
More on how to build great habits here.

4) Work Like An Athlete

We were not designed to go 24/7. We were designed to sprint, rest, sprint — just like an athlete.
You sleep in cycles and your mind naturally works in cycles. Alternate hard work with breaks to be at your best.
We ignore the signs of fatigue, boredom, and distraction and just power through. But we’re hardly doing our best work. “We’ve lost touch with the value of rest, renewal, recovery, quiet time, and downtime,” Schwartz told me. It’s hardly a wonder, then, with the pressure of long hours, putting in face time, and the constant interruptions of the modern workplace, less than 10 percent of workers say they do their best thinking at work.
More on working like an athlete here.

5) Switch To Singletasking

Forget multitasking. That’s what causes the feelings of burnout and it’s not effective.
Focus on the most important thing of the day. No interruptions, email or calls.
Terry Monaghan sought to train me to work in pulses. The idea was to chunk my time to minimize the constant multitasking, “role switching,” and toggling back and forth between work and home stuff like a brainless flea on a hot stove. The goal was to create periods of uninterrupted time to concentrate on work— the kind of time I usually found in the middle of the night— during the day.
More on how to use your best hours here.

6) Live in OHIO

Not the state. It’s an acronym: Only Handle It Once.
That email you’ve opened sixty times today, unsure of what to do with it? Stop it.
Make a decision. Reply, trash it or set a time to properly deal with it.
Revisiting unimportant things over and over is a huge time and energy thief.
OHIO: only handle it once. When it comes to a document or journal or any concrete item, try your best to 1) respond to it right away, 2) put it in a labeled file, not a pile, or 3) throw it away. In the majority of instances, choice “3” is the best.
More on how to be efficient with the onslaught of email here

7) Have Leisure Goals

Ironic, right? Most of us think about “leisure” as doing nothing. But that’s a dangerous way to view it.
Research shows we’re happier when we accomplish things (playing tennis with a friend vs. flipping TV channels.)
And given our habits, we’re prone to start checking email and firing up the usual 17 things we multitask on.
So set a goal for leisure. When you have a fun thing to accomplish, you can singletask on relaxing.
Roger Mannell, a psychologist at the University of Waterloo in Ontario, has directed perhaps the only lab studies of leisure time. His research has found that when people have a sense of choice and control over what they do with their free time, they are more likely to get into flow, that engrossing and timeless state that some call peak human experience.“Part of the problem with leisure is that people aren’t quite sure what they really want. They don’t know what leisure time is for them,” Mannell said. “And they never slow down long enough to figure it out.”
More on how to make your free time more awesome here.

Sum Up

Just because the other people at the office are overscheduled and the other parents are doing 1000 things doesn’t mean you need to.
We all only have 1440 minutes a day. Accept you can’t do it all, focus on what’s important and do that well.
We’re all jealous of the people who are calm and cool under pressure. Be that person.
Next time someone asks how you’re doing, don’t talk about how busy you are. Don’t get sucked into thinking busy means important.
Busy doesn’t make you important. Doing the important things you need to do makes you important. 
via bakadesuyo

The last damn thing you’ll ever need to read about influence, persuasion and negotiation:

Early on
First impressions are an even bigger deal than you thought. A little spinning of the facts here can be a good thing.
There is a home field advantage in negotiation. Even if you’re not on home turf, making yourself at feel at home can give you some of that advantage. Be socially optimistic. Expect that people will like you and they probably will. Yes, small talkis important.

Attitude
Happiness makes you a better negotiatorThink positive about the negotiationand give others a reason to do so as well. Expecting others to be selfish can be a self-fulfilling prophecy. Unless the other guy has few options and you’ll never see him again, being nice is always the way to go.

The Big Guns
Similaritymimicry and being in sync are all very powerful. Always be thinking about things you have in common. The first thing you should say in a negotiation is something very similar to what the guy on the other side of the table just said.Mimicry is more powerful than you think.
There are solid persuasion lessons to be learned from top telemarketersgreatsalesmen and FBI hostage negotiators. Make them say “yes yes yes” and they will probably say yes.
Win-win is not always a winning strategy. The key to resisting a convincing sales pitch is to think about money.
Know how to deal with angry people. Know what is proven to work when buying a new car. Know the common pitfalls in negotiations.
Attractive people should negotiate differently than ugly people. Guilting others can work. Subtle reminders of morality are good for keeping people fair. Want to make sure they follow through? Have them write it down.
There is a time – and a proper way – to threaten someone.

Communication
There are many ways to speak more influentially. Understand the best ways tokiss ass. Ass-kissing is good for your health. Using the word “we” can promote an instant feeling of familiarity with someone. There are good techniques fordodging uncomfortable questions in a negotiation.
Learn how to be a better listener. If what you’re saying sounds final people will be more likely to accept it. When you’re a novice, speak confidently. When you’re an expert on a subject, act unsure. Men are easier to persuade via email. With women stick to face-to-face.
Learn about effective posture and body language. If you want to increase the attractiveness of an offer, your body language should be upbeat and sales-y. If you want to reduce resistance, think calm and authoritative.
Trying to seem smart makes you seem stupid. We often prefer eloquence to honesty, sadly. Use rhetorical questions to be more persuasive. And you do want to be more persuasive, don’t you?

Numbers
We can be weird about numbers. Sellers who listed their homes more precisely—say $494,500 as opposed to $500,000—consistently got closer to their asking price. We are irrationally positive toward hearing “100%“. Yes, we like $1.99 more than $2.00 even if we say we know it’s a trick. Know how to anchorbecause it is ridiculously effective. 

Little things
Just remembering the other person’s name makes you more persuasive. Asking someone how they feel, having them verbally respond, and then acknowledging that response, facilitates compliance. Listen to what they have to say and ask them to tell you more.
Touch people. Be funny. Always ask if this is a good time. Let them sleep on it. People will be more likely to agree with you if you make your choice sound like the status quoTelling stories is powerful in negotiating. “Obscenity at the beginning or end of the speech significantly increased the persuasiveness of the speech.” Emotion is the key to being more credible when complaining.
Name dropping doesn’t work. (Nobody famous told me that.) Obvious andinsincere flattery does. Bragging is all about context. Having a third party praise you can influence others – even if that third party is obviously biased.
Sit in the middle to be more influential during a meeting. And repeat yourself. No evidence can sometimes be more persuasive than weak evidence.
What are Jedi level tools of negotiation? Coffee and a cheeseburger.

Practice is key
Not sure if you’re quite ready to put all this into action? Well, “fake it ’til you make it” does work.

Hostage Negotiation: The top FBI hostage negotiator teaches you the 5 secrets to getting what you want:

                                              hostage-negotiation

 What can you learn about persuasion from hostage negotiation?
Chris Voss and I first met four years ago when he was teaching international business negotiations at Harvard University.
Chris was the FBI’s lead international kidnapping negotiator for years and he currently teaches business negotiation in the MBA program at Georgetown University ‘s McDonough School of Business. He’s also CEO of the Black Swan Group.
What Hostage Negotiators Know That Most Negotiators Get Wrong
Eric:
In terms of basics, what do you think people can learn from hostage negotiating that they don’t learn in your typical negotiating class?
Chris:
business negotiations try to pretend that emotions don’t exist. What’s your best alternative to a negotiated agreement, or‘BATNA.’  That’s to try to be completely unemotional and rational, which is a fiction about negotiation. Human beings are incapable of being rational, regardless. There’s a lot of scientific evidence now that demonstrates that without emotions you actually can’t make a decision, because you make your decisions based on what you care about.
So hostage negotiators come at negotiation from a very different perspective. They believe that everything is about negotiation, and that you have to understand how to control and influence and impact negotiations from the very beginning. So instead of pretending emotions don’t exist in negotiations, hostage negotiators have actually designed an approach that takes emotions fully into account and uses them to influence situations, which is the reality of the way all negotiations go…

What’s The Biggest Myth People Believe About Negotiating?
Chris:
The great myth out there, and I know why Roger Fisher came up with the idea of BATNA, but the great myth out there is either that you have to have a BATNA, or that you even need to think about your BATNA. The real effect of that is that if you don’t have a BATNA that you like, or you don’t have a BATNA at all, then you’ve just taken yourself hostage and put yourself at the mercy of the person you’re dealing with.
I think that’s a great mistake that everybody makes. They’re worried about their BATNA, and they spend a lot of time calculating their BATNA, when they should be spending time figuring out how to influence the other side. And how to figure out how to listen to them effectively to find out what will influence them…

What’s The Best Technique for Influencing Someone?
Chris:
The idea is to really listen to what the other side is saying and feed it back to them. It’s kind of a discovery process for both sides. First of all, you’re trying to discover what’s important to them, and secondly, you’re trying to help them hear what they’re saying to find out if what they are saying makes sense to them.
Someone may have a stated goal in a negotiation, but what they’re trying to negotiate for isn’t going to get them that. You can say, “What are we trying to accomplish here?”  Then, “How is what you are asking for going to get you that?”  If you make them explain it to you, a lot of times both you and them are going to discover whether or not it makes any sense. So you can become a real sounding board in the negotiations to try and figure out whether the solutions match the problems.

Is Compromise A Good Thing Or The Very Worst Thing?
Chris:
…A lot of corporate positions are the result of compromise. You’ve got a representative of a corporation who’s representing a compromised point. Their goal may be a compromise that might not necessarily line up with what they are trying to accomplish. The real problem with compromise is everybody talks about compromise as a good thing, that in good relationships you’ve got to compromise.Compromise has come to be known as this great concept. In relationships and politics and everything. Compromise is a good thing.
It’s really one of the worst things in disguise. I was trying to describe this to a woman who is a neighbor of mine just a couple of weeks ago about how much I hate compromise. She said so what you’re telling me is like if a husband wants his wife to get breast implants, and she doesn’t want to, a compromise would be that she gets one… So you’re negotiating with a company, they have a compromised position, that’s what they want. So you’ve got to ask them open-ended questions to get them to see. You’ve got to use basic hostage negotiation skills to get them to hear it and sound it out, so that they begin to see that what they want might possibly be ridiculous…

The Two Biggest Mistakes You’re Making In Negotiations
Chris:
I would put it in a tie with, they neglect to pay attention to emotional factors, and they really neglect to listen. I compare a lot of negotiations to dealing with a schizophrenic, because a schizophrenic’s always got a voice in his head talking to him which makes it very hard for him to listen to you.
Now most people in business negotiations, they approach the negotiation, and they’ve got firmly in their mind all of the arguments that support their position. So when they’re not talking, they’re thinking about their arguments, and when they are talking, they’re making their arguments. They view negotiation as a battle of arguments.
If while you’re making your argument, the only time the other side is silent is because they’re thinking about their own argument, they’ve got a voice in their head that’s talking to them. They’re not listening to you. When they’re making their argument to you, you’re thinking about your argument, that’s the voice in your head that’s talking to you. So it’s very much like dealing with a schizophrenic.
If your first objective in the negotiation, instead of making your argument, is to hear the other side out, that’s the only way you can quiet the voice in the other guy’s mind. But most people don’t do that. They don’t walk into a negotiation wanting to hear what the other side has to say. They walk into a negotiation wanting to make an argument. They don’t pay attention to emotions and they don’t listen.
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via bakadesuyo